Bar-S

America’s Sweetheart

Americans don’t love things because they’re perfect. They love things because they show up.

America’s sweetheart shows up. Every cookout. Every fridge. Every generation.

So does Bar-S. For everyone. Anytime

To kick off, a teaser post will appear on the Bar-S Instagram with a national billboards following the next day.

Simultaneously, Bar S social channels and website will receive a refreshed look to reflect the new campaign.

Packaging and in-store presentation will also receive a rebrand, with QR codes that prompt consumers to submit photos with the package that relates to them or their loved ones.

While the hashtag accumulates user content, an out of home series will be released in an effort to keep consumers engaged.

User generated content posted to the Bar-S Instagram will appear on billboards across the country, featuring real posts from Americans proudly sharing their Bar-S Sweethearts moments. Location data from each upload powers geo-targeted UGC billboards, letting consumers see themselves in their own communities.